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Research papers

The search for knowledge

A combination of growing prosperity and technological advances has brought a vast increase in complexity to many markets. Inevitably this has had a major impact on market research. Many simple techniques which used to work adequately now no longer do...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Stephan Buck
Company: Kantar TNS
September 1, 1998
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Citation

Buck, S. (1998a, September 01). The search for knowledge . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-search-for-knowledge-